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Software is the New BlackBerry BlackBerry® is a transformed company. We’re no longer about the smartphone, but the smart in the phone & in cars & containers, medical devices & wearables, consumer appliances, industrial machinery, & ultimately the entire Enterprise of Things (EoT). More Smart, Less Phone BlackBerry invented much of what the smartphone is today and built one of the world’s most recognized and trusted brands. We’re fiercely proud of our iconic heritage, but our focus is now on something even bigger.