Questions d'entretiens - Marketing

Lors d’un entretien pour un poste de responsable marketing, la personne faisant passer l’entretien est susceptible de poser des questions relatives aux compétences en gestion de projet, résolution des problèmes, travail en équipe et communication écrite et orale. Il peut vous être demandé de décrire des situations dans lesquelles vous avez utilisé ces compétences en collaborant directement avec les clients pour établir la stratégie de leurs campagnes marketing.

109 027Questions d'entretien pour Marketing partagées par les candidats

Questions d'entretien d'embauche fréquentes pour un responsable marketing (H/F) et comment y répondre

Voici trois des questions d’entretien d’embauche les plus fréquentes pour un responsable marketing (H/F) et comment y répondre :

Question 1 : Parlez-moi d’une occasion où une campagne marketing n’a pas produit les résultats escomptés. Comment avez-vous réagi ?

Comment répondre : Utilisez la technique STAR pour décrire une situation dans laquelle vous avez relevé des défis professionnels. Vous pouvez également profiter de cette occasion pour expliquer ce que vous avez appris, comment cela vous a aidé à davantage développer vos compétences en résolution des problèmes, ce qui est essentiel pour occuper un poste de responsable marketing.

Question 2 : Comment restez-vous au fait de l’évolution des tendances dans le secteur du marketing ?

Comment répondre : Vous pouvez profiter de votre réponse pour décrire les associations professionnelles auxquelles vous appartenez et montrer votre engagement dans le secteur. Dans votre réponse, assurez-vous d’inclure ce que vous avez fait, ainsi que ce que vous comptez faire pour rester au fait des tendances.

Question 3 : Quelles compétences marketing uniques apporterez-vous au poste ?

Comment répondre : Cette question est l’occasion de présenter des certifications ou une expérience marketing uniques. N’oubliez aucune compétence marketing unique, comme la publicité sur les réseaux sociaux, par référencement ou dans les médias imprimés, qui peut vous démarquer.

Principales questions d'entretien

Trier: Pertinence|Populaires|Date
Norwegian Cruise Line
On a demandé à un Casino Marketing Coordinator...22 février 2013

Do you believe in Big Foot?

39 réponses

Yes, I am married to her.

Do you want me to believe in Big Foot?

I believe in Bigfoot as a symbol. A symbol for uneducated people that there may still be mystery and excitement in the world. A symbol so inspiring people will do absurd things to seek out that excitement. In this light, Bigfoot is an example of how easily people will believe in something they wanted to all along. Now we just need to convince them that a cruise will get them laid/ save their marriage/ reconnect them to their kids/ make them feel young again/ make memories that will last a lifetime and we'll be tripping over piles of cash. Moins

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Advisory Board

Is your college GPA reflective of your potential?

24 réponses

If you had a bad GPA, say no--find examples of where you excelled or how you adjusted. If you had a great GPA, say no--its just a silly number that is hugely inflated anyway. Point out things independent of your GPA that you're proud of and think better represent you potential . Moins

Hardly. A GPA is based on what you have achieved rather than on what you could achieve. I'm not saying the two are unrelated, but a GPA could also reflect the ability to work hard or to be a smooth talker. Three people might get the same GPA, while one is working hard as hell, the other is average but compensated with good social skills and talks his way out of everything and the third one is plain lazy but smart by nature. The potential of the three would be different in real life than in college. Moins

Not in the least. It reflects your ability at that time and place to attain scores in chosen subjects. Moins

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Nielsen

what is some of the key information you would want to have before making a recommendation to a client whether or not to move forward with launching a product?

14 réponses

Hi: Do you have idea on subsequent rounds of interview? How much do you think one should score to get through? Moins

can u please send the questions and answers for the 1st round of test for neilson which has been mentioned by tp. please send me the rest of questions at amitabh.rout@gmail.com Moins

Can you please also send me the rest of the questions at fransic85@hotmail.com? Thanks so much in advance! Moins

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What experience do you have in marketing?

15 réponses

Between the age of 14 and 17 I volunteered I’m football and did a lot of social media and posters because I was good at it. This gives me the knowledge to increase your following and better analytics overall. I explained my personality and why I would suit a 8:30 to 4:30 day with events on at the weekend. Moins

i want play porn maybe help me ? i like this job

Yes I want play porn I interested I like very I am young age and I am from Pakistan please contact with me my number 03117977424 please Moins

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Meta

A Russian gangster kidnaps you. He puts two bullets in consecutive order in an empty six-round revolver, spins it, points it at your head and shoots. *click* You're still alive. He then asks you, do you want me to spin it again and fire or pull the trigger again. For each option, what is the probability that you'll be shot?

13 réponses

1/4 for pulling the trigger. 1/3 for spinning and pulling the trigger.

Hmmm.. I think the odds are 2/5 for pulling the trigger or 2/6 (which is the same as 1/3) for spinning and then pulling. There's 5 chambers left and 2 bullets, where would 1/4 come from? Moins

Consider where the bullets could be so they are consecutive: (BBxxxx), (xBBxxx), (xxBBxx), (xxxBBx), (xxxxBB), (BxxxxB). You have a 2/3 chance of getting shot on pull number 1. If you respin you still have that same chance, assuming the spin is random. Now assume the first was a blank. Only 4 of the cases above will work, and in one of them you'll get shot on a second pull. So your chances of getting shot are 1/4 on the second pull without a respin Don't respin! The two consecutive bullets makes this an interesting case, but what it means is that after a first blank you know *neither* bullet was in that position. This tips the probabilities just enough to make the right answer counterintuitive. The answer is just the opposite if there is only 1 bullet. In that case you should respin. Moins

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Netflix

How many cans of paint would you need to paint one wing of a 747?

10 réponses

Of course, this is a terrible interview question if you believe in behavioral interviewing. But... Of course, the answer isn't what's important... it's the process that you go through to figure out the answer. "A wing is probably about 20 ft deep and 200 ft long so that's 4000 sq ft, a can of paint probably covers the four walls of an avg bedroom, so call that 50 sq ft, so about 80 cans..." Analysis is an important skill in almost any job, so throwing a question at you that you've probably never encountered is a way to surface your analytical skills. But then again, I don't like to ask these sorts of questions; I'd rather focus on concrete examples on a candidates past where they did analysis. Past behavior is a better predictor of future behavior, IMHO. Moins

This is an easy question for those used to travel. The answer is none. The wing of a 747 has virtually no paint on it because of some good reasons. First, the weight of the paint would decrease fuel efficiency dramatically and would require re-painting. Second, the only reason airlines paint the aircraft is for marketing purposes....that is the tail of the aircraft Moins

this is a fairly standard question that has nothing to do with whether or not youve painted or stood on a 747's wing, it simply tests your logic ability, and your thought process. the interviewer was looking for a response that went something like this...."well, first i would want the dimensions of the wing, how big it is in square ft. next i would want to determine how many cans of paint are necessary for one sq. ft, next id want to determine how many coats of paint does the wing require. obviously you dont know the answer, but thats the thought process the interviwer wants to see, and again, its a fairly standard question for any kind of quant based marketing gig (which id imagine it is considering its netflix). Moins

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Meta

Let's pretend you are sending out emails to encourage SMB's to advertise with Facebook. Each email to each SMB costs $1. After you send the emails, .5% of the SMBs sign up. How much did you pay for each person that signed up? I had to keep asking clarification questions. "How many people did I send to?" Then he said, "Let's pretend there were 1,000." Then I got the answer from there... I believe it's just a way to assess how you think and not exactly to get the correct answer.

10 réponses

$200

The person above would have been right, but s/he used the wrong number. 5% is .05. 0.5% is .005. It is $200. Regardless, still don't vote for trump. Moins

There's no need to know how many emails were sent. 200 emails for every 1 signup, and $1 for every email, means $200 for every 1 signup. Moins

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Why do you wish to change your Job

7 réponses

Better career opportunities & Growth

I NEED CAREER GROWTH

I need to get more experience with different companies

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Steuben Foods

The most important thing to the HR group is whether or not you plan to make this company a place where you can retire from.

7 réponses

Who are you trying to kid? It is pretty obvious that the most recent positive reviews are being posted by senior management that is currently working for the company to boost ratings on this website. Moins

Company is awful. Owner and President an absolute joke. Run and run fast!

Do not accept a job here unless you enjoy conference calls on Sunday and a beyond incompetent CEO and President (who hires her joke of a brother in law and other morons) to work in senior level jobs! Run fast and far away from “Stupid Foods”! Moins

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