Questions d'entretiens - Social media manager

Lors de votre entretien d’embauche au poste de social media manager, les employeurs voudront évaluer vos compétences techniques en matière de technologies de communication et de veille sur les médias sociaux, ainsi que vos compétences générales en matière de création de campagnes sociales convaincantes et de représentation de la marque. Attendez-vous à de nombreuses questions sur la façon dont vous utilisez les technologies et à de nombreuses hypothèses sur la façon dont vous géreriez différentes situations difficiles. Les employeurs vous interrogeront également sur les campagnes réussies que vous avez menées et sur la manière dont vous avez démontré votre réussite.

2 364Questions d'entretien pour Social Media Manager partagées par les candidats

Questions d'entretien d'embauche fréquentes pour un social media manager (H/F) et comment y répondre

Voici trois des questions d’entretien d’embauche les plus fréquentes pour un social media manager (H/F) et comment y répondre :

Question 1 : Quelles mesures utilisez-vous pour déterminer le succès d’une campagne sur les médias sociaux ?

Comment répondre : Les entreprises doivent savoir que vous êtes en mesure de fournir des résultats en matière de médias sociaux qui permettent d’atteindre des objectifs mesurables. Discutez des différents paramètres que vous utilisez pour déterminer si un profil ou un message sur les médias sociaux est réussi. Ces repères peuvent inclure l’augmentation du nombre de followers, les réactions aux messages et le trafic sur le site ou le profil. Vous pouvez également évoquer les mesures en coulisses telles que le référencement, les conversions de clients, la création de comptes et l’augmentation des ventes. Mentionnez également tout paramètre spécifique à la plateforme.

Question 2 : Changeriez-vous quelque chose à nos efforts actuels en matière de médias sociaux ?

Comment répondre : La personne faisant passer l’entretien veut évaluer votre connaissance des réseaux sociaux, de la marque et de la mission de l’entreprise. Montrez que vous comprenez les objectifs de l’entreprise et que vous serez un atout pour atteindre ces objectifs. N’oubliez pas de ne pas être critique de ce que l’entreprise fait actuellement. Concentrez-vous uniquement sur les améliorations que vous pourriez apporter.

Question 3 : Comment gérez-vous les campagnes de dénigrement sur les médias sociaux ?

Comment répondre : Démontrez votre capacité d’adaptation. Expliquez comment vous allez garder la tête froide en cas de crise. Expliquez que les 24 premières heures sont essentielles pour répondre à des commentaires négatifs ou à une crise sur les médias sociaux. Décrivez ensuite les étapes que vous suivriez pour identifier et mettre en œuvre la bonne réponse. N’oubliez pas d’expliquer pourquoi vous avez choisi cette réponse, que ce soit en clarifiant le message en question ou en présentant des excuses à vos followers.

Principales questions d'entretien

Trier: Pertinence|Populaires|Date
On a demandé à un Senior Product Manager, Social Media Advertising...26 juin 2012

Tell me how you would scale a social media software platform?

3 réponses

Try to define "scale", ask for clarifications. Are we trying to scale to more users or to more ad providers? Are there any current bottlenecks? What is the goal here? How about we improve the experience by providing more relevant ads? etc... Moins

Its such a tricky question. I guess its by the analytic we use to know the page views and all.. Moins

I didn't have a good answer for this one.


What excites you about this role?

2 réponses

In this job role the thing that excites me the most that I'll be communicating with people having different nature, behaviour and job aspects. HR department jobs are best as they get appreciated for their work and also given due importance. Moins

HR department jobs are best as they are not only appreciated for their work but are also given due importance. And this thing also excites me the most as I'll be communicating with people having different types of nature, behaviour and different job aspects also. Moins

Marketplace Events

What is your greatest strength and weakness?

2 réponses

Loyalty. My friends would say I'm loyal and would take a bullet for them. My mother would say that my loyalty means people can walk all over me, so I've developed some self-awareness as a result of that. Moins

M’y greatest strength is I learn very quickly and I’m willing to learn and adapt and my greatest weakness is working late Moins

University of Wisconsin-Platteville

What would be your goals for this position? How would you handle oversight of multiple departments/personnel? What would be the first thing you would do once you start?

2 réponses

1) my goal is trustworthy to my company. 2) I'm already working as a assistant professor, hostel in charge, exam cell co ordinator and also supervisor. So multiple department is not a new work for me, I always do my best. 3) the first thing I would do is check my roles and responsibilities. Moins

Additionally, post the alignment of segmented mission statements, I'd provisionally provide oversight into the description, tailored by fostering achievement mandated by the department. Moins


Have you ever have video shooting/ editing experience?

2 réponses



Estée Lauder Companies

Tell us how you see the brand growing?

2 réponses

Good advertising and strong marketing in social media is the way forward

We are seeing our brand well and we will continue to work to understand the company as our own Moins


Tells us about yourself, why are you looking to leave, what projects have you failed, how would our friends describe you, how would your co-workers describe you, basic questions...

2 réponses

I’m outgoing a people person who’s looking forward to expanding my experience in different areas Moins

** BE WARNED ** They claim they're trying to find the "perfect" candidate for this role but I honestly feel like they're STEALING people's ideas from the SUPER extensive "social media test" they hit you following the initial recruiter interview. I say that because they ask WAY TOO MUCH such as a minimum of 3 creative elements, a 30-60-90-day plan and "super specific" recommendations you'd implement into their current social media strategy. What I find funny is how one of the creative elements I created oddly reminded me of one of their Instagram posts following my interview. In addition, I never received an email from either the recruiter or head that interviewed me saying "they were pursing other candidates" or "passing on me." And let me also add this position has been around since March. Let this all sink in before you slave away on that "social media test" that they're not paying you to do. Because like I said, it is rather lengthy and they ain't cutting you a check for your ideas-- they're just pocketing them instead. Moins

Chalhoub Group

Where do you live in Dubai? :)

2 réponses


I live Qatar

Hershey Entertainment & Resorts

The 2nd question was a combination of questions but mostly asked if I was familiar with what Hershey Park Entertainment and Resorts does.

2 réponses

I began to answer the question and midway through I was interrupted by the interviewer who was glancing at a text message that just came through about an upcoming meeting. The interviewer apologized, however; after I continued on with my answer I was interrupted a 2nd time by the interviewer who was now answering the text that they received. Again, I received another apology and was advised that the text message was required because they have a lot of things going out in the media right now. After this point in the interview things moved along quickly with only 3 or 4 more questions. I was told that a decision would be made in a few weeks - I never heard back. I never had an experience like that during an interview. It was very odd and unprofessional. Moins

"I never had an experience like that during an interview. It was very odd and unprofessional." It was a behavioral interview. They were testing you to see how you responded. Apparently, they didn't like your response. I imagine you took offense to their "rudeness" and it showed. I also imagine you would've been dealing with plenty of people who are like that on the job or dealing with frequent interruptions. Maybe she was looking for you to call her out on it? Maybe she was looking for you to say you understand the urgency of media deadlines and how important it is to get that out there on time? Who knows? Every interviewer is looking for something different based on what they think the needs of the company or department are and what kind of personality would be a good fit for the job. The point is, in the future, you need to realize it's only a test and devise a way to handle it gracefully rather than consider it unprofessional and becoming standoffish thus failing to maintain your own composure. "After this point in the interview things moved along quickly with only 3 or 4 more questions. I was told that a decision would be made in a few weeks - I never heard back." Things moved along quickly at that point because she already determined you weren't a good fit for the company/department/job/etc based on how you reacted to being frequently interrupted. She likely felt there was no need to waste any more of her time talking to you. We've all been there so don't take it personally. Moins

Prescott Papers

What do you currently do for work?

1 réponses

I worked for a deli at the time.

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