Before you answer those two questions, you should discuss DEBRA. Become an EXPERT on Publicis London's favorite charity: DEBRA. They will expect you to know the inside details about their entire ‘Peel Here’ campaign, which launched on DEBRA’s Facebook page (www.facebook.com/DEBRACharity), marks the first digital advertising the charity has ever undertaken. The London interview team will NOT be impressed if you simply say that 'Peel Here' is a digital interactive awareness campaign, created pro bono by Publicis. At a minimum, they will want to hear you correctly state that the campaign 'carries a simple yet powerful message about EB,' (a painful genetic condition that causes the skin to blister and shear at the slightest friction, or even spontaneously). Your answers must be precise -- this team demand strict Queen's English and no uhms, hmms, or pauses. They will also want you to tell that how the App features a moving image of a young boy with a plaster over his torso and the invite “Want to know what it’s like to be the parent of a child with EB?”. When the user clicks their mouse over the dressing, which is marked ‘Peel’, and pulls to drag it reveals the blistered skin beneath and the reality of living with the condition every day. You will probably also be asked whether you think it was the correct strategy for the user to be invited to donate directly; to share the App; and to find out more about the charity. The team will expect you to explain how it supports families and individuals living with EB, and its pioneering research. The interviewers will ASK you the specific days of the campaign but will also expect you to estimate the number of months/years the campaign will extend a hallo effect ((some specific help for you: The campaign marks the beginning of EB Awareness Week (25 –31 October), but will continue to run as part of DEBRA’s ongoing awareness drive.)) Make sure you know that DEBRA Communications & PR Manager is Victoria Field and memorize some of her more reported quotes: “DEBRA is extremely fortunate to have the opportunity of working with Publicis on what is the charity's first ever digital campaign. Their unique creativity has enabled DEBRA to communicate an important yet complex message in a direct, fresh and relevant way. We are delighted with the campaign and are confident it will help us reach and engage with a much wider audience and spread awareness of this devastating condition.” Make sure that you also know that the Publicis London Managing Director is Will Arnold-Baker. It is equally important that you have read some of his best quotes, such as: “It’s impossible to fully appreciate how severe EB can be without first-hand experience, but we believe that by allowing people to interact with the campaign, they will appreciate the condition a little better. The work that DEBRA does is important and we’re proud to be helping spread awareness of the charity and EB.” As I stated, the Publicis London team is exceptionally proud of their many pro bono causes . . . but they love DEBRA the BEST. Good luck!!!!!!!