Licorne Society

CRM Manager - Art

Paris

Licorne Society a été missionné par une startup Art en pleine croissance pour les aider à trouver leur CRM Manager

About Us:

LaCollection is giving a second life to existing artworks by creating digital twins (NFT), certified by major official institutions: The British Museum, Louvre, Tate, MoMA…

We are leveraging artworks from Museums' collections and dedicated rich content will be associated. We are developing a new way to discover collections from major Museums. Each transaction is a way to support Art institutions, as a commission will be shared with them.

We will organize with Digital Artists interpretations of famous masterpieces, engaging with the new generation of Digital Artists with traditional Art Institutions.

Founded in 2021, LaCollection was created by art and technology enthusiasts to allow as many people as possible to discover or rediscover the artworks of museums.

Learn more at www.lacollection.io

What you’ll be responsible for

As CRM Manager, you be responsible for creating and executing the CRM strategy across all markets (Europe + Asia + US). You'll be the one to deliver a crystal-clear vision of LaCollection's main customers personaes (double side : NFT savvy & Art Collectors), with the mission to set up and scale the CRM programs, and contribute to global growth. Reporting directly to the Chief Marketing Officer, the CRM Manager’s primary responsibility is to design and execute the global CRM vision and strategy to allow acceleration of growth, to develop and manage campaigns to continuously improve acquisition, engagement and retention of customers and to maximize business impacts of campaigns.

Your missions will be the following:

1. Define and execute the global CRM vision and strategy to allow acceleration of growth:

o Elaborate a CRM strategy based on a 2 sides consumer market, with a strong international perspective.

o Build and manage a strong CRM, hands in hands with the data, curators / business development & product team / Design and implement effective CRM and retention programs across multiple touch points and complex personaes.

o Own CRM budget and manage creative and technical resources to ensure objectives are met.

o Develop ways to engage customers across all markets and geographical zones.

o Own the consumer lifecycle from end-to-end, from start of the application through to retention, loyalty and reactivation.Own all growth data analytics : Educate the organization and be the center of expertise for decision

2. Develop and manage automated triggered and lifecycle campaign (mails, SN, etc...) to continuously improve acquisition, engagement, and retention of customers

o Deeply understand the consumer personaes, and see what keeps them active, what makes them more engaged, and what makes them "churn".

o Drive personalisation efforts of lifecycle communications in partnership with product, data, and business intelligence;

o Conduct consumer experience research, consumer segmentation, and consumer roadmap analyses.

o Deliver appropriate and efficient datas to the Marketing team, thanks to a strong data analytics mindset.

o Lead by example by building, testing, approving, sending and running impactful CRM campaigns and automations.

3. Track performance and ensure optimization of campaigns/workflows to maximise the business impact

o Partner cross-functionally with internal teams to implement and drive measurable business results

o Lead quantitative and qualitative insights, including key inputs and reporting; monitoring growth trends and measuring all marketing campaigns

o Be responsible for performance against key top-line business KPIs including frequency of usage and retention.

You would be an amazing candidate if you demonstrate the following attributes:

Experience in defining a best in class CRM strategy, implementing it and adapting it quickly to increase ROI
In-depth knowledge of data analysis
Capable of managing quick changes, and shifting priorities, creating transparency and taking ownership of your goals
Ability to analyze deeply actions, campaigns, behaviors, numbers and recommend decisions to be made based on data analysis
Experience in managing a marketing online and offline budget
Ability to understand clients behaviours in a premium / high hand / luxury market with fast evolving consumer trends and highly qualitative clients
You have a curiosity with the NFT space and want to help build the future