This is a husk of a company lead by mad men - Avis employé Specialist Directive

Before accepting the COO role at Directive, I reviewed Glassdoor just like you might be doing now. I saw comments that gave me pause. I believe in being transparent- those concerns are valid, and they’re part of our history. Here’s why I joined anyway: the people here are exceptional. Directive has incredible talent, energy, and potential. At the same time, we know there are areas where we need to evolve, both culturally and operationally. That’s exactly why I came onboard: to help lead that change. We’ve already begun building a clear vision for where Directive is going. One that focuses on empowering employees, creating career pathways, and building a culture that makes people proud to be here. My commitment as COO is to ensure that this becomes not just a strong agency to work for, but the premier place to grow a career in digital marketing. If the reviews here make you uncertain about accepting a role, please feel free to reach out directly. I’m more than happy to connect, share what we’re working on, and give you a firsthand perspective on the progress we’re making.

Currently, no cons to note. Only opportunities for growth.

If you want to work with the best and the brightest in the industry, this is where you want to be. The paid media and the SEO strategists and associate directors are some of the smartest I've ever come across, and you'll get to work on some of the biggest named accounts in the tech saas space. On the content/SEO side, we're creating content that clients are excited by because we have a real POV on GEO and LLM optimization. I legitimately learn something new from my teammates every day as it relates to LLMs and am doing some of the coolest work to date. We invest in our own AI and also new tech, which means we have every tool at our disposal, we're never short on resources from that perspective.

This place is simply not for everyone. It's competitive and fast-paced. Our clients are the biggest names in the industry so they have high expectations - as a result, the bar is set really high for all of us. The pace can absolutely be stressful when everything stacks up during QBR season and we have competing priorities and initiatives, so if you can't balance and don't know how rank / prioritize you'll break. If you do this well, you'll do just fine, in fact you'll thrive.