Good People, But Lack of Marketing Leadership - Avis employé Marketing Graco

Management is a revolving door. Constant restructuring, shuffling of roles, slashing budgets, and rotating divisional leadership made it very difficult to execute on long-term initiatives. Incompetent managers are allowed to stay in their roles for way too long. In addition, there is a complete lack of marketing expertise at the Senior Leadership level, and this has allowed for poor marketing and digital leaders at every level. Marketing teams are mostly lead by engineers, and that is not a recipe for success; morale suffers and talented marketers always eventually leave. Graco has antiquated WFH policies, little trust in employees, and their lack of forward-thinking will make it very difficult to attract top talent. They are already seeing this in many of the technical/digital roles they are trying to fill. Graco's short-sighted "squeeze blood from a stone" mentality is going to cause significant talent gaps in the future, if it hasn't already.