Strong products, but lacking application knowledge - Avis employé Technical Sales Manager QNX Software Systems

Independence, self-motivation, clear goals, wide markets.

Lack of touch w/ customers in the field, poor marketing research, too ambitions plans but not enough tools to reach them.

Great technology, excellent engineering talent, brilliant vision A chance to make a real difference in the direction of a terrific product Open software implementation that gives anyone the chance to use a world-class embedded product

Miserable marketing - no understanding of the embedded market or what customers really want Inability to hit a deadline Decisions made by uniformed people in positions of authority