Avantages
Great 6-figure base and comp plan Friendly coworkers Big boss likes to throw money around and is generous with random bonuses. They do an open book management style so the transparency of the business’ financials is interesting and it’s actually a great idea (guessing this helps create an image of transparency)
Inconvénients
Don’t be fooled, this is just another OTT reseller, there is massive competition in the space and no competitive advantage here. You’re selling the same remnant, bottom of the barrel inventory as any other major advertising/OTT company. They claim to have exclusive access to premium inventory but they don’t, and they don’t do enough volume to make a difference in costs. If you know the space, you know the DSP they use. Either the marketing material (at the time) was full of misrepresentations or the management team didn’t understand the tech completely. The people running campaigns are incentivized to increase the company’s margin in a way that conflicts with client’s campaign success and goals. They hire seasoned sales people from TV for their existing relationships, but your educated clients will probably not renew with you after they see the inventory they received. The inbound pipeline is filtered by the sales manager who also sells, yep you guessed it, major conflict. So, don’t be surprised when he gives himself the best leads and closes the company’s biggest layups. At the time, the big boss split time with his other business, an ad agency. So he didn’t really know what was going on with Strategus.