Senior Management focused on wrong products - Avis employé Sales nGenera

Great people, cool technology, excellent atmosphere. nGenera was a fun place to work with lots of opportunity to do new and exciting things.

Because nGenera was a startup that was conceived at the top of the last tech bubble, there were a lot of money struggles, and management often went after the wrong resources with large sums of money at the expense of solid, proven resources.

- Innovative product and service offerings - Very talented and renowned employees - Broad industry access to C-Level leaders of the global 200 corporations - Pioneering business transformation strategies - Has a possibility to break into a large market for Software as a Service (SaaS) if they invest, focus, and execute

- Unproven business model - Service offering bundles and pricing is not well thought out - Confused product and service message to the market - Lack of input from employees on service and product strategies outside of a very small group - Poor investment decisions on acquisitions - Integrating acquisitions were done poorly, hampering synergies and slowing sales pipeline - Had unqualified managers in key positions who had too many responsibilities and consequently did none very well - Said they wanted to be a new kind of company but continued to cling to the old Big 6 consulting methods - It’s hard to tell who’s responsible for anything - very disjointed organizational constructs - Requires evangelizing an entirely new business model without the tangible software and service assets and methods to pull it off