Avis sur Quantcast

Avantages

Varying but good opportunities to grow your career, particularly if you start at an entry-level position and have the work ethic and chops to stand apart from the crowd. Incredible people, although many of the best are leaving. The urgency to backfill these positions is evident with the recent AE and AM backfill hires. I had positive experiences with my direct managers and directors and could depend on them for support in my role. But when a company's trajectory shifts from becoming a unicorn to SOS, opportunities to get promoted are limited even if they advocate on your behalf. There are decent perks (including catered food) and a work-life balance that gets out the door by 7 pm. But, this varies significantly by your team and is often sugar-coated by the many AMs that escaped their countless all-nighters working at agencies as digital media planners. The occasional opportunity to be in a room with C-level execs that will inspire you with their life experiences and industry knowledge. There are decent diversity and inclusion programs that make an impact inside and outside of Quantcast, but there is much work to do to soften the "Tech Bro" culture that dominates the sales floor.

Inconvénients

A product that provides little-to-no value paired with sales managers that encourage AEs/AMs to withhold key data that their clients expect. Quantcast's mission is to "help brands grow in the AI era," which translates to Account Executives pushing their bread-and-butter display advertising product on any inexperienced marketer. Quantcast reporting over-inflates its impact. AMs are advised to cherry-pick data, restrict access to reports in the user dashboard, and "curate" site delivery reports that show where clients' ad revenue is being spent. A/B and incrementally test show little to no impact. It's hard to pitch a huge budget increase when you know, deep down, that your product is not delivering what your client wholeheartedly believes it is. But that isn't as hard as the day that your client catches on and starts asking the hard questions that you have been dreading to receive in your inbox since the day they signed on. Don't worry, your AE will scramble to sell through another deal. Rinse, repeat. Pair this with unrealistic sales goals, and it makes sense why Quantcast's attrition rate is so high in the sales and account management organizations that work most closely with its product. To give Quantcast credit, this isn't only an issue inside of their walls but is present in the AdTech industry as a whole. Hold off, keep looking, and seek out companies that offer a product that provides the value it promises. It's easier to sell something you believe in.

Avantages

The technology lines up with where the ad industry is headed, many very smart and tons of talented people. Especially in recent months, there continues to be a renewed focus on developing new products and capabilities to help us win in the marketplace. Big opportunities to develop as a professional and work collaboratively towards a common goal.

Inconvénients

Doesn't have the same name recognition as other larger players in the space, nor do the people who know who we are fully understand the Advertise portion of the business. The technology is just as strong if not better than many of the competitors in the space, and can sometimes start the conversation a few steps further behind where it needs to be.