Company in Crisis - Avis employé Employé (anonyme) Kin Community

Major struggles to decide on brand identity, Kin never very successfully tackled the transition from MCN to mainstream content player and is suffering the consequences of indecision and delays. Numbers sinking by day and sales team cut to the bone; impulse-driven, short-sighted decision making is rampant among management. Company positioning has pivoted so often in recent years that hardly anyone knows which way is up. Layoffs and other exits have become more and more frequent.