The concept of the job interview goes back to 1921 when Thomas Edison created a written test to evaluate job candidates’ knowledge. Yet after nearly 100 years, companies are still not using best practices during the interview process. Your goal is to sell the role to candidates by giving them an additional insight into the kind of company they would be joining and defining how this role contributes to business success. So why do companies still make candidates wait for interviews and why aren’t they better prepared? It’s not a great feeling for the candidate, who has prepared so much for the interview, only for the interviewer to go through their CV section by section that was sent the previous week. Bad candidate management makes for a poor experience, encouraging candidates to look elsewhere.