I had 2 rounds. The first one focused on my personal background and experience, with lots of detailed questions about all aspects of my current job (what I would like to move on from). The second was admittedly about finding out if I would fit in their team and idea of person they want to have.
I was notified 2 days after the second round that I was not successful. The feedback said, i was because someone elses backgroung fits more for the, what is perfectly fine and reasonable.
hovewer! I saw the position re-advertised the day before I received the rejection email - making the polite reasoning and feedback dishonest.