I applied for a design position at Applift and had a positive overall experience, despite not moving forward in the process.
The first step was a standard HR call covering the usual questions: a brief introduction, salary expectations, tools I work with, etc. It was friendly and straightforward.
After that, I was given a take-home task with a one-week deadline, divided into three stages: developing two conceptual ideas translated into visuals, designing four icons chosen from a provided list of seven, and creating two infographics/landing pages based on clients with very different amounts of content. Everything was to be done in Figma, with strong emphasis on file organization, auto layouts, and the use of pre-designed design elements.
The team responded within three days to let me know I wouldn't be moving forward. I asked for feedback and was genuinely surprised by how detailed and thorough it was — covering each stage of the task individually. That kind of response is rare and truly valuable.
Their main note was that my work leaned too clean and structured, while they were looking for something bolder, more typographic, and visually impactful. In hindsight, I think the task brief itself steered me toward a landing page approach, since I was also considering technical feasibility. For the icons, the feedback was about subtle inconsistencies in stroke distances — very detail-oriented.
Overall, a well-organized process and a respectful team. I'm grateful for the feedback — it was genuinely useful. A shame it didn't work out, but I'd recommend the process to other candidates.
I ask 16.000nis. for the position
