Enso Rings, much like the worthless WAC Lighting, was/is one of those deservedly unknown 1-dog companies I -- to my regret -- reached out to via LinkedIn's treacherous "EasyApply" feature. All too soon, I was in contact with complete amateurs on a unicorn hunt -- amateurs who are genetically & professionally incapable of recognizing said unicorn even if they should stumble over the taxidermied corpse of one some wild night after loading up on Utah's legendary 2% beer. These greenhorns interviewed me in mid-June. It's now early August. No one from Enso Rings ever followed up. No courtesy note, no canned rejection -- nothing. Yet they keep re-posting the gig on LinkedIn in order to WASTE THE TIME of qualified, capable professionals and -- what? -- keep themselves amused as Covid ravages their rouge state??
Enso, the exec I had a video call with told me, has never had a copywriter before. Where did the awful copy on their site come from, I ask, in the most diplomatic possible way? Oh, freelancers, he answered. Hmmmm....
Small wonder. The stuff they've got -- and it's terrible -- reads as if it were penned by frat brothers on Upwork. Fear-based marketing DOESN'T WORK IN THE JEWELRY NICHE -- yet no one at Enso knows that, so that on page after page one finds again and again in their web copy phrases a la "the gruesome horror of ring avulsion," and so forth ad nauseam. No consumer on Planet Earth has even the foggiest notion what "avulsion" means, and "gruesome" isn't a selling point in hawking even the ugliest jewelry. Despite Covid, these fools insisted on a scribe who would be on-site. Having written successfully about jewelry for several years off-site (all a good writer needs are specs, pics, imagination, wit, a whisp of creative brief) I emphasized the practicality & necessity of working remotely. Not too surprisingly, the overage Enso kids shafted me for my honesty & demonstrated successful B2C e-com expertise: the very qualities these know-nothings pretended to want & to value.
Summing up: Avoid these elves!
