I got an invite for an on-campus interview for the position. It was basically 2 back-to-back interviews with 2 brand managers for each interview in total 1 hours. The questions are all behavioral. You should master the guiding principles and incorporate those values into your answers and also the questions at the end of the interview

Very comprehensive and collaborative. Involving 6-8 people from various backgrounds within the organization. Was more of a conversation which included past experience and "fit" than prescriptive template based questions. I appreciated the extensive nature of the overall process.