I was contacted about three weeks after applying online. My first phone screen was with HR. That was just a basic "get to know you" kind of phone screen. After that, the HR person coordinated phone interviews with the hiring manager, the hiring manager's boss, and an in-person interview with the regional sales VP. All of the people I spoke with asked straightforward questions, there were no tricks - generally assessments of attitude and ability. The offer followed within 2 weeks of my in-person discussion with the regional manager.