Was asked to participate in the initial Hirevue Webcam Interview. It seems to me to be nothing more than a screen test. A quick way to eliminate people based on superficial traits without wasting the time of anyone at the company. I can think of no other purpose for it. And here is a question I would have for any company doing this. Would you put your best sales person in front of a camera and have them answer canned questions about your services or products in an attempt to sell them? If the answer is no, how would they expect candidates to sell themselves using such a format? It's the same thing.