I applied online and was contacted by the HR department in around a week. I had the initial screening phone interview with someone from HR based in the US. She was very friendly and professional, and didn't really ask any tough questions. She was mainly asking about my background, how I can add value to an organization like Netflix, and what I know about Netflix. She also asked me alot about my digital media experience and was interested to know how familiar I am with the world of programmatic.
When the interview ended she told me that she really enjoyed speaking with me and that she was going to put me on the VP of Marketing's radar and to expect to be contacted for a 2nd interview soon. A week later they got back to me saying that although the feedback was very positive, they didn't feel like my background was the right fit.