The interview process comprised several stages, following the structure outlined on the company's website: recruiter, team lead, take-home challenge, team meeting, 24-hour challenge, and 1:1(s) with the C-Suite. Overall I found the process long, but each step fair. The initial calls were standard, focusing on introducing myself and assessing cultural fit. While I have reservations about take-home challenges in general, this one—a simple to-do app—was reasonable in time and relevance and also allowed some room to shine or add extras. The team meeting involved 30-minute panel interviews with the relevant team covering technical and cultural aspects, fairly standard. The 24-hour challenge was unique and I really enjoyed it. For me it gave an excuse to do something I'd been meaning to anyway, that I was passionate about. The C-Suite interviews were also unique for me. It was two fairly intense conversations mostly assessing cultural fit and served as a final chance to sell myself. It also served as a look into management - as a smallish company you talk to everyone and it's good to know if you're aligned with the people in charge.

My interview experience with Sincere was not very sincere. They constantly reduced the salary for the role - starting off by telling me one number, then calling back the next day to say now its $10k less than that but the “CEO gets creative with the offers” so its worth it, and by the end of the process offering to drop me down to a lower level role at $30k less than where we started. If you are interviewing for this role, I suggest you take a look at the CEOs blog (google "matt douglas sincere") and you can read some other red flags for yourself. You will also have to complete a sudden, arbitrarily timed “24 hour challenge” near the end of the process, which you can also find on the blog. Ultimately I regret wasting so much time with this company, and I suggest avoiding an interview here.