One of the most important steps in the interview process just so happens to be the first. The introduction is where both the candidate and the company will be making their first impression. It may surprise some companies to learn that they too should be concerned about making a great first impression. With unemployment at an all-time low according to the US Department of Labor, the power lies in candidate’s hands. Because of this shift in power dynamic from an employer driven market to a candidate driven market, companies must make sure they put their best foot forward.