Assignment MARKETING OPERATIONS MANAGER TAKE HOME ASSIGNMENT
This exercise is designed to help us understand how you approach organization, coordination, and execution in a fast moving marketing environment. It should take no more than 60–90 minutes. There are no right or wrong answers — we’re evaluating structure, clarity, and how you think about getting work done. You may present your answers in a doc, Notion page, Slides, or any simple format. Scenario Wand is preparing a cross channel campaign to promote a new feature update.
The campaign will include: A short video ad for paid social Two static image variations An email sent to existing users A landing page update A Discord announcement An in app banner A small group of freelancers helping with asset creation Several internal teams are involved: Product Marketing, Growth, CRM, Social, and Product. You are responsible for operationalizing the campaign, ensuring the right assets are produced, the right people are aligned, and everything ships on time.
Your Tasks
1. Create a Simple Campaign Checklist or Timeline Outline a high level workflow for this campaign from kickoff to launch. Your checklist or timeline should include: Key steps Who is involved What needs to be created Any major review points or handoffs We’re looking for clarity and structure, not detail.
2. Identify the Top 3 Operational Risks List three things that could derail or delay this campaign and describe: Why each risk matters How you would proactively prevent it Keep answers short.
3. Provide a Sample Creative Request Brief (Mini Version) Choose one asset (video ad, static image, email, or banner) and write a very small creative request brief. Include: What the asset is Who it's for Requirements or constraints What you need from freelancers or designers This should be 4–6 bullet points max.
4. Managing External Partners In 4–6 sentences, describe how you typically manage freelancers or external partners to keep: Quality high Timelines realistic Communication clear Expectations aligned Submission
Please submit one document or link. Ensure your reasoning is clear, but keep it concise.