The Paris 2024 Paralympic Games might be over, but its impact continues 🏅 We’re thrilled to share new research that shows how Channel 4’s coverage of the Games shifted public perceptions and challenged prejudice around disability. · 94% of viewers felt the Paralympics helped positively shift perceptions of disabled people · 76% said the Paralympics gave them a new perspective on the challenges faced by disabled people · Nearly half voiced that the Games challenged their own prejudices Read all about it here: https://lnkd.in/ecDjFjbD
Statement from Channel 4 CEO Alex Mahon on Ian’s term as Channel 4 Chair coming to an end in April 2025.
Statement from Sir Ian Cheshire on Ian’s term as Channel 4 Chair coming to an end in April 2025.
How did a social app help Last Leg presenter Adam Hill run the 100m as fast as Jamie Peacock?! This was one question Joe H., Distribution & Partnerships Senior Lead at Channel 4, answered at C21Media's Content London. During his panel he discussed how platforms like Snap are empowering publishers and content creators to build fan-first experiences and what he expects the future of sports content to be, alongside Kahlen Macaulay and Ellie Hooper. The Paris 2024 Paralympic Games – which had 41 million views across digital platforms – is a perfect example of how we reach a wide range of fans and encourage connection on a deeper level. This is demonstrated perfectly by Adam Hill in the below clip as he tries out the AR generated content on Snap. This lens was used over 5 million times during the games and achieved a share rate three times the norm of snap lenses. This is just one example of how we look to continually innovate and adapt formats on our existing programming, but also how we bring new bespoke content to every platform for viewers to enjoy wherever they’re watching as part of our wider Fast Forward strategy.
We’re excited to announce the next phase of Channel 4 Sales’ Private Marketplace! 📈 The marketplace is expanding through a new partnership with programmatic platform, StackAdapt. Its platform will bring Channel 4 streaming inventory into play for overseas-based brands working with independent and enterprise advertising agencies. 🌍Private Marketplace allows brands to buy advertising around Channel 4 streaming via real-time bidding based on its specific needs. “Today’s news is another step in Channel 4 Sales’ effort to create the best advertising experience in the market, building on the unique ability of broadcaster VOD (BVOD) services to captivate and retain desirable audiences. Through the enhancements to our private marketplace, we’re giving advertisers more choice in buying brand-safe broadcaster video programmatically across platforms.” - Fatima Dowlet, Head of Streaming & Social Propositions, Channel 4 Sales https://lnkd.in/g-zBjuMr
Freely, the new streaming platform backed by us, the BBC, ITV and Channel 5 today announces channels from four new partners! 📺 From early 2025, you can watch content from PBS America, QVC, AMC Networks International UK and GB News on demand at no extra cost. With a total line-up of 40 live channels and 75,000 hours of integrated content from 11 different players, Freely is redefining the streaming experience, putting the best British TV in one place.
Our Head of Sales for the Nations and Regions, Ewan Douglas, spoke at the British Screen Forum 2024 this week. Uppermost in much of the discussion was the role of British broadcasters in today’s streaming world for viewers and advertisers. Here Ewan shares Channel 4’s outlook on the vital role of streaming services delivered by broadcasters (BVOD) in today’s age of fragmentation. Read it by through this link: https://lnkd.in/eGegiKsW
Congratulations to Rose Ayling-Ellis winner of Broadcast (MBI) Sport Awards’ Under 30 Game Changer/Innovator of the Year.👏 Rose was amazing on Channel 4’s coverage of the Paris 2024 Paralympics Games where she hosted for the first time.🎉
What an amazing night! 🎉 Congratulations to everyone involved in Channel 4's thought-provoking documentaries which won five Grierson Awards at last night’s ceremony. 👏 #GriersonAwards
Viewers can now experience Channel 4 programming like never before as it launches its streaming app on Apple Vision Pro! 🤖 This means that Channel 4 shows will now be viewable in a ground-breaking cinema-style, full-screen viewing experience overlaid onto viewers’ real-life environments, such as living room walls. Shout out to all our teams across Channel 4, plus Avalon and Accenture, for their support on our exciting Taskmaster immersive environment. “The new Channel 4 Apple Vision Pro app builds on our heritage of viewer innovation, be that the first broadcaster in the world to offer a TV-based on-demand service, or, the first PSB to launch an HD channel in the UK. The app also enables us to create even more viewer delight in one of our most-cherished shows, Taskmaster, moving it from the TV to the physical world. As we transition to become a public service streamer, we’re constantly exploring new ways to entertain viewers and engage advertisers through technology which creates remarkable experiences.” - Grace Boswood, Director of Technology & Distribution, Channel 4
