LLMs currently hold some of the highest intent data in the industry, yet they face a major hurdle: scale. Our CMO, Ben Skinazi, shared his perspective in ADWEEK on the "Data-Rich, Reach-Poor" dilemma AI chatbots are facing and what it means for brands' media strategy. Unlike the endless scroll of social media, LLM interactions are intentional and hyper-contextual. To be effective, ads must be: - Hyper-relevant: A running shoe ad is perfect for marathon training tips, but useless five minutes later when that same user is asking for a cake recipe. - Non-intrusive: They cannot interrupt the user experience, or they risk losing the user entirely. For LLMs to meet the scale and high minimum spends advertisers expect, they’ll likely need to look beyond their own interfaces. Check out the full piece to see why the future of AI advertising isn't just about the LLMs—it’s about the connection across every environment.
Standard banner or high-performance enhancement? For Air Transat, the difference was more than just a design choice; it was the key to transforming a seasonal flight sale into a year-round performance driver. The results speak for themselves: a 1.21% CTR and an 8x uplift in engagement compared to industry benchmarks. Proof that the right creative strategy doesn’t just capture attention, it converts it. Check out the full case study to learn more
Our agent is now registered with the IAB Tech Lab’s new Agent Registry. AI agents are becoming a powerful performance engine for the industry, but accountability is essential. This registration is an important step toward a standardized, interoperable, and transparent future for agent-to-agent trading. “The tech lab’s agentic initiatives allow us to have the best of both worlds – the agentic promise and the standards we’ve worked for many years to build around programmatic,” stated our Chief Innovation Officer Curt Larson. Why this matters: - For Buyers: Know exactly which agents are acting on your behalf and that they are following shared protocols for precision and control. - For Publishers: Gain full visibility into the automated entities accessing your inventory to ensure fair value and brand safety. The industry moves forward when we move together. By aligning on standards for evaluation and transparency, we can turn agentic AI from an opaque concept into a trusted growth partner. Let’s build a more transparent, agentic future together.
Our latest edition of The Equativ Edit is here! Inside, discover our 2026 Sports Playbook for full-funnel fan engagement, expanded CTV reach with Deutsche Telekom, and how Agentic AI is transforming programmatic. Plus insights on how women’s sports are redefining media, cultural intelligence in AI, and a spotlight on one of our amazing teams. See you in March! 👋
In the latest installment of our Pioneered in Japan series, Yasuhisa Ishikawa sits down with Lei Zhang from Kodansha Ltd. to explore how one of Japan’s most established publishers is embracing the programmatic era. Lei shares her journey from a passion for publishing to pioneering curated Private Marketplaces and first-party data strategies, showing how content and programmatic advertising can align, while delivering respectful, high-quality ad experiences that support both creators and audiences. Read the full conversation here.
2026, here we go! Our team loved connecting with everyone at IAB ALM in Palm Springs. From great conversations to amazing dinners and scenic hikes, it was the perfect way to start the year.
What’s your agentic archetype? 🧠 Agentic media is reshaping how campaigns are planned, launched, and optimized. But how well do you really understand it, and what’s your approach to it? Take our quick quiz in the below link to discover your agentic media archetype and see how your thinking stacks up. Then connect with us to explore how our Maestro by Equativ Media Planning Agent can turn insight into performance.
One of this year’s Super Bowl ads highlighted an ongoing shift in video consumption: audiences are increasingly watching with the sound off, and that changes how creative needs to work. Text-forward executions — from bold on-screen messaging to dynamic captions and karaoke-style treatments — are more effective when audio isn’t guaranteed. In a world of constant scrolling, multitasking, and second-screen behavior, brands that design for how people actually watch gain a clear advantage. Across CTV, social, and in-stream, a readability-first mindset is essential. Check out our latest blog post to see how sound-off viewing is reshaping creative strategy and why prioritizing clarity, text, and visual storytelling drives stronger comprehension, retention, and performance.
After three incredible years of hosting the Green Media Summit in one of our favorite cities, New York, and successfully launching in the UK last year, we’re excited to continue expanding our global footprint with our next events. GMS has always been about bringing together media leaders and sustainability experts to address key challenges, foster collaboration, and drive tangible industry change, and we’re proud to help take that mission to a global stage. Stay tuned for updates and be sure to follow our dedicated Green Media Summit page to be the first to know which city will host the next GMS!
We’re introducing our new AI Media Planning Agent, built to streamline programmatic from planning to activation. Inside, you’ll also find fresh AI insights, news on our CTV ad offering ahead of the World Cup, details on our new partnership with Mozilla Ads, and the newest installment of our Meet the Department series. See you in the new year ☃️💙
