The journey of a GMR StoryMaker begins with empowerment, so that they feel comfortable bringing their authentic experiences and viewpoints forward on day one. That mindset allows them to create and deliver our most ingenious and influential work, which is why we are so excited when new people are added to the team. Please join us in welcoming the 29 people who began their StoryMaking journey in Q1.
It was another fantastic Final Four Friday with hashtag#GMRClient The Hershey Company, as Cuppy and Reese’s University took over State Farm Stadium in Phoenix to host the four Men’s Final Four teams for their official practices, followed by the annual Reese’s NABC All-Star Game, showcasing the top senior student-athletes from NCAA Division I Men’s Basketball. In addition, Reese’s brought the All-Star Game players together with Operation Homefront to give 15 Phoenix-area families a $500 shopping spree at a local Wal-Mart and an all-access pass to Final Four Friday.
It's Madness Season - the time of year when the culture of college basketball takes over...everything. GMR and Nissan United helped Nissan give fans plenty of ways to experience the Madness at this year's Men's and Women's Final Four: - Appearances from NCAA legends. - Live art from some of the game's best shoe painters (celebrating the sneaker-inspired design of the all-new 2025 Nissan KICKS). - Opportunities to flex your skills and school spirit on the biggest stage in college basketball. Before tonight’s Men’s championship game brings another amazing season to a close, take a look at some of the best moments from this past weekend in both Phoenix and Cleveland.
Are you really measuring brand experience? The experience industry has never had a universal way to measure ROI, but we’ve cracked the code! With the GMR Brand Experience Index© (GBEI) powered by SOLE Science™, we can not only determine ROI, but improve it. Click the link below to download the full report or book time to meet with us to improve the ROI of your next event experience.
In honor of Women’s History Month, GMR’s Chief Design Officer Krista Hansen was featured in an AdForum article about women in advertising. She shares her thoughts on how women in the industry can close the gap created by ageism among women, how her experience as a woman informs her work, and more.
On the heels of Monday's win over West Virginia to secure a spot in the Sweet 16, Caitlin Clark and #GMRClient Xfinity are teaming up for the latest in the “Real Deal” campaign that kicked off with Christian McCaffrey during the lead up to Super Bowl LVIII. Connecting Caitlin with the Xfinity team to create this partnership was another unique chapter in our long-standing work with Comcast, and we’re excited to cheer her on in Albany this weekend and hopefully at the Final Four in Cleveland next weekend.
It was awesome to be back in Los Angeles last week with hashtag#GMRClient Xfinity for a second 2024 event celebrating their Black Experience Channel and its latest original series Affion Crockett Presents: Microphone Masters. Guests gathered at the Regal LA Live to hear from series creators Affion Crockett and Delmar Washington and to screen the premiere of the three-part series, which takes a behind the scenes look at three emerging comedians– Ron G., Kanisha Buss and Brandon Lewis. We can’t wait to be back on the red carpet with Xfinity this June at the American Black Film Festival in Miami, but until then, check out Microphone Masters and more original content on hashtag#BlackExperienceonXfinity and the Xumo free streaming app!
GOAL is looking at Super Bowl LVIII to see what we may be able to expect from the 2026 FIFA World Cup. GMR’s Chief Partnership Officer and GMR FC member Jessica Giordano highlights that, in the United States, we focus just as much on entertainment as we do on sport at major events like the Super Bowl. Since the 2026 FIFA World Cup will be held in North America, we can expect transcendence from the sport itself to bring forward a 360 fan experience.
With March Madness in full swing, we’re sharing a throwback to our work with hashtag#GMRClient The Hershey Company during last year’s tournament. As the presenting sponsor of Reese’s Men's Final Four Friday, Reese’s brought the fun & the flavor! Keep an eye on this space for Reese's University's run to this year's Men's Final Four in Phoenix.
#GMRClient Comcast Business is at TPC Sawgrass this weekend as a Proud Partner of THE PLAYERS Championship, one of the PGA TOUR's most prestigious events. If you're in Ponte Vedra Beach today, come check out the Comcast Business Pavilion near the Davis Love III entry and the 18th green; it's a one-of-a-kind "business meets golf" setting where guests can meet and mingle while staying steps away from the action.
