There are awards — and then there are the Global SABRE Awards, celebrating the very best in earned creativity. MSL was named 2025 Global SABRE Agency of the Year by PRovoke Media, a win powered by earned influence that sparks real impact. This honor is a testament to the unmatched connectivity, cultural fluency and bold leadership across the MSL global network. Together we don’t just cross borders, we break them — driving relevance and results wherever we go. Here’s to influence. Here’s to impact. Here’s to MSLeading. 🥂
On Thursday, December 4, 2025, discover the story of a lion that never gives up...🦁 #PublicisWishes
💥A global triple threat 💥 PRovoke Media has named MSL a top agency across THREE epic lists: 📍"The 80 Best Agencies in the US" 📍"The 50 Best Agencies in Continental Europe” 📍"The 50 Best Agencies in the UK” Thanks to PRovoke for recognizing us alongside industry's crème de la crème – and fingers crossed for Agency of the Year announced in May. 🤞
Big News! MSL is shortlisted for Global PR Agency of the Year by PRovoke Media! 🌍✨ This recognition is a true testament to our team's innovative spirit, creativity, collaboration and passion for pushing boundaries of #PR globally. Thank you to our incredible clients and partners for being a part of this journey. And for the sprinkles on top, our client Dunkin' [Officially] Runs on Ben Affleck work was named a top 40 global campaign. Now, THAT'S pretty sweet. 🍩
What an unforgettable week of inspiration, meaningful connections with our clients and partners – and to top it off, we're bringing home seven hashtag#CannesLions! 🌟🏆 With all eyes on this global stage, we are so proud to see our work recognized. 🦁 GOLD Health & Wellness Lions: Fundraising & Advocacy – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Paper Organs" – MSL Taiwan 🦁 SILVER Brand Experience & Activation Lions: Consumer Goods – Bear Naked Granola (WK Kellogg Co.)'s "Naked Trails" – MSL U.S. 🦁 SILVER Brand Experience & Activation Lions: Social Behaviour & Cultural Insight – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Paper Organs" – MSL Taiwan 🦁 SILVER Design Lions: Promotional Item Design – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Paper Organs" – MSL Taiwan 🦁 BRONZE Creative Strategy Lions: Travel, Leisure, Retail, Restaurants & Fast Food Chains – Dunkin' (Inspire Brands)'s "America Runs on Dunkin' [and Ben]" – MSL U.S. 🦁 BRONZE Direct Lions: Not-for-profit / Charity / Government – Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Hear My Last Wish" – MSL Taiwan 🦁 BRONZE Social & Influencer Lions: Social Behaviour & Cultural Insight – Nana's "Taboo Totes" – MSL UAE Read more about the winners at the 🔗 below.
🏆MSL EMEA leads the 2024 PRovoke Media EMEA #SABREAwards shortlist with 20 nominations – including Central & Eastern Europe and Germany Consultancies of the Year – and is the winner of eight In2 SABRE Awards! We look forward to celebrating this influential, industry-leading work with our clients, colleagues and industry friends on April 17 in London. Cheers!🥂
And just like that, we’re 2024 PRWeek U.S. Awards winners! 🏆🌟 MSL and our clients are thrilled to have been recognized across 10 categories with 9 honorable mentions and a win, including in the highly coveted Campaign of the Year category! We're honored to be recognized for our industry-leading work that is building influence to drive impact. Congratulations to our clients, teams and all of this year’s winners – cheers!🥂✨ Swiffer – Kicking the Bucket to the Curb to #MopSmarter with Swiffer PowerMop 🏆 Honorable mention: Best Consumer Launch Campbell’s – Move Over Turkey, Campbell’s Celebrates and Owns Sides Season 🏆 Honorable mention: Best in Integration 🏆 Honorable mention: Best in Data Always (Procter & Gamble) – 50 Period Heroes in 50 States 🏆 Honorable mention: Best in Community Relations U.S. Soy – Sold on Soy: Building Consumer Reputation for Soy 🏆 Honorable mention: Best in Public Sector Dunkin’ (Inspire Brands) – Ben Affleck *Officially* Runs on Dunkin’ 🏆 Honorable mention: Best in Brand Entertainment Jimmy John’s (Inspire Brands) – Jimmy John’s Rolls Out an Epic 4/20 Celebration 🏆 Honorable mention: Best Promotional Event Campbell’s Soup Squad 🏆 Honorable mention: Outstanding In-House Team Crest + Oral-B – Closing America’s Smile Gap 🏆 Winner: Best in Corporate Social Responsibility 🏆 Honorable mention: Campaign of the Year #influenceimpact #client #PRWeekUSAwards #pgclient
Happy Employee Appreciation Day! 🌟 We at MSL are ever thankful our team who truly live our values of Leading, Learning and Loving every single day. You make MSL an extraordinary place to be. 🤍🖤 #MSLove #influenceimpact #EmployeeAppreciationDay
Dialing in some exciting news...📱 After a competitive review, Optimum has chosen Publicis Groupe's O1 – a dedicated team powered by a collective of Publicis Groupe agencies – as its agency of record! MSL is thrilled to play a crucial role in building brand reputation and supporting media relations for Optimum. Here’s to a bright future of impactful storytelling, amplified brand awareness and connectivity leading the way. 🤍 📶 🖤 Read more about our new partnership at the link below.
🙌 We're making a shortlist look like a *long* list! MSL and our clients led the shortlist for the prestigious PRovoke Media Innovation SABRE Awards, with 21 nominations. We are thrilled to be recognized for innovation and excellence across in content creation, data and analytics, digital and much more. Looking forward to celebrating with our fellow finalists in May! 🤞🏆 View the full shortlist below.
