Channel Development Manager

Kano

Job Title: Channel Development Manager
Location: Kano, North East, North West
Employment Type: Full-Time
Salary: ₦500,000 – ₦1,000,000 (based on experience and network strength)

About the Role
We are seeking experienced Channel Development Managers to drive dealer expansion, sell-out performance, and brand visibility across Kano and the North East/North West regions. The ideal candidate must have solid experience within the consumer electronics or home appliances industry, particularly in Air Conditioners and Televisions.

Key Responsibilities

Expand the dealer network across assigned territory
Conduct regular dealer visits to promote brand positioning and educate dealers on product value proposition
Drive sell-out growth per dealer and improve sell-out velocity
Monitor and analyze sell-in versus sell-out performance
Improve regional distribution penetration
Track, evaluate, and manage dealer performance
Implement and maintain branded display corners in key dealer outlets
Execute trade marketing initiatives to enhance in-store visibility

Requirements

Minimum of 3+ years experience in channel sales or distribution within the consumer electronics/home appliances industry
Strong regional dealer network across Kano / North East / North West
Proven experience driving sell-out performance
Data-driven mindset with ability to track sales metrics
Excellent negotiation and relationship management skills
Willingness to travel extensively within assigned territory

Preferred Background:

Experience with reputable brands such as Fouani, Samsung, Midea, SIMS, or Somotex is highly preferred.
Candidates with experience in Deekay & Sons, Skyrun, TCL, Jamara, or CGCL will also be considered.

Product Expertise Required