Content Writer - AU Marketing

Job Title: Content Writer - AU Marketing
Work Set-Up: Hybrid - 3x a week onsite in Makati Office

About Us
hammerjack connects skilled professionals in the Philippines with growing businesses across Australia and beyond. The focus is simple: build teams that work as true extensions of their clients through the right people, clear systems, and consistent delivery.

Recognition over the past few years reflects that approach. hammerjack has been named among the Fortune 100 Best Workplaces in Southeast Asia and ranked 8th Best Workplace in the Philippines, reinforcing the kind of environment being built for both clients and employees.

Our Impact
Teams are embedded, not outsourced in the traditional sense. That means aligned tools, shared expectations, and real accountability. The result is work that moves at the same pace and standard as onshore teams.

Across accounting, tech, admin, and marketing roles, professionals are contributing directly to business outcomes while building long-term careers.

Role Overview
We are seeking a sharp, commercially-minded Content Writer – AU Marketing to join our growth team. You will craft high-yield written assets that articulate complex operational models and speak directly to Australian business owners, founders, and C-suite executives.

You possess a dual skillset: the executive polish required for C-level thought leadership, and the technical precision needed to maximize visibility across both legacy search engines and modern AI models.

Core Responsibilities

• Sales Enablement: Write scannable, long-form B2B assets by translating data into clear business narratives.
• SEO & GEO Optimization: Code and structure copy to perform across traditional Search Engine Optimization (SEO) algorithms and Generative Engine Optimization (GEO) environments (AI summaries, LLM discovery).
• Performance Copy: Create high-converting copy for LinkedIn Ads, landing pages, and Google Search Ads.
• Thought Leadership & Strategy: Draft high-impact social media post copy for corporate executives to build personal branding on LinkedIn. Architect and maintain a dynamic daily content plan for both the overarching brand channels and executive leadership profiles.

Key Qualifications

• Experience Baseline: 3–5+ years of proven experience as a B2B Content Writer, Copywriter, or Digital Journalist.
• Audience Expertise: Demonstrated history of writing to Australian business leaders regarding capacity, operational runway, and risk.
• SEO & GEO Mechanics: Proficient with search infrastructure tools (Ahrefs, SEMrush, Search Console) and advanced formatting rules (schemas, citation hooks, semantic structuring) that drive generative search discovery.
• The Tech Stack: Experience working within modern CMS/CRM ecosystems (HubSpot or similar).
• Portfolio Requirement: Proven real-world samples of long-form B2B articles, digital ad copy, and executive LinkedIn posts.
• Target Audience Familiarity: A solid track record of writing specifically for Australian business owners, founders, and C-suite executives (CEOs, CFOs, COOs). You understand local market dynamics, economic pressure points (e.g., labor shortages, wage inflation, capacity risks), and cultural nuances.
• SEO & GEO Competency: Demonstrated proficiency in traditional on-page Search Engine Optimization (SEO) mechanics alongside an understanding of Generative Engine Optimization (GEO). You know how to design text layouts (using clear header tags, data matrices, and semantic keyword grouping) to be easily parsed by AI search engines, Gemini, and ChatGPT summaries.
• Content & Editorial Planning: Experience in architecting, scheduling, and maintaining a high-frequency, daily content plan across multiple channels simultaneously. You are skilled at managing editorial pipelines for both corporate brand channels and executive personal brands.
• The Tech Stack: Hands-on experience working inside modern CMS and CRM marketing platforms, with a strong preference for HubSpot. Proficient with search research infrastructure tools such as Ahrefs, SEMrush, Google Search Console, or similar analytics suites.
• Education: Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field (equivalent practical, proven B2B portfolio experience will be highly regarded).
• Portfolio Requirement: Must provide real-world portfolio links or attachments showcasing a mix of comprehensive long-form B2B articles, structural digital ad copy, and ghostwritten executive LinkedIn thought-leadership posts.

What's in It for You

Flexibility: Work hybrid with options across Makati and Pampanga, aligned to day shift roles with Australian clients.
Workspaces that Work: Modern offices designed for focus, collaboration, and real productivity.
Coffee and After-Hours Drinks: Barista coffee on demand and a café bar to unwind after work.
Meals Covered: Complimentary meals once a week on your onsite day.
Health Coverage from Day One: Includes dependent options, so you're covered from the start.
Competitive Compensation: Transparent salary packages with direct client involvement.
Career Growth: Ongoing training and real opportunities to step into bigger roles.
Recognised Workplace: Part of a team ranked 8th Best Workplace in the Philippines and recognised among Fortune Best Workplaces in Southeast Asia.
Supportive Team Environment: Work with people who are easy to work with, reliable, and invested in doing good work.
Global Exposure: Work directly with international clients and be part of how teams scale globally.