Avantages
Good benefits but not worth forgetting everything you've learned.
Inconvénients
From the CMO to VPs and managers, they were all buddies from an aging tech company. Website forms didn't work, buyers were given no content to help make buying decisions, the company had dozens of email marketers but literally couldn't even send an email. It was like walking into a marketing department in the 90s before a company had a CRM. Leaders were 50-60 yo women who couldn't talk about data intelligently. Every 4 months reorganization with the leadership never changing bc they were all cronies from various companies while leads literally dropped more than 50% y/y. I'd seen more sophisticated marketing 15 years ago in a company half that sized. Truly sad to see a once-great company become a shell of itself. I participated in a diversity and inclusion council where we had to recruit an African American member after winning the company's award for best diversity council in the country. Never thought I'd see a diversity council headed by a bunch of white women whose idea of diversity activities was volunteering at food pantries. Company spent millions on a new marketing program and didn't even have the capabilities to inform their customers of their new branding. Truly one of the saddest marketing departments I've ever experienced.