The interview process is what you would expect. A lot of behavioral and skill questions on the first interview. If you pass the first interview, then you move on to the next round to speak to the hiring manager whose strengths are on the e-commerce side with no media background. Speaking to him is a challenge because he doesn't understand media and his questions were too focused on the consumer side. Understandably, he may use it to test your thought process and perhaps there are correlations to how a consumer engages on the site and how that could have an impact on yield. But truthfully, his lack of media mindset and B2B background are going to be a challenge to find the right person for the role.