This is an enablement role first — and an AI role because of it.
You'll be joining Aircall's GTM Enablement team at a moment when the function is being rebuilt for an AI-native world. Day to day, you'll be doing what great enablement practitioners do: producing content that changes field behaviour, expanding and managing the Aircall Learning Lab, owning the Highspot-to-Confluence content ecosystem, and making sure our GTM teams have sharp, current product knowledge at their fingertips.
The AI piece is real — and genuinely unusual — but it serves the enablement mission. We're piloting a structured AI Operating Model to make the function faster, more consistent, and more scalable. Your job is to help prove it works by doing excellent enablement work with it.
Content creation, Highspot & Confluence management, Aircall Learning Lab, customer adoption programmes, and GTM product knowledge management. This is the foundation
~40% AI OS Pilot
Operate and extend a production AI Operating Model built on Claude Code — because it makes the enablement work better, faster, and more consistent.
Content Design & Creation
This is where you'll spend most of your time. You'll produce assets that AEs, AMs, SEs/CEs, SDRs, Customers, and Partners actually open and use — not documentation that collects dust in a folder.
Design and produce enablement content across formats: playbooks, one-pagers, quick-reference guides, training decks, demo scripts, and certification materials
Write for diverse GTM audiences adapting tone, depth, and format to each persona
Develop visual assets and content layouts that follow Aircall brand guidelines and information design principles
Create micro-learning content: short-form guides, checklists, and job aids that reps can use in the flow of work
Highspot & Confluence Content Management
Aircall's content ecosystem is mid-migration from Highspot to Confluence. You'll own meaningful parts of that transition — not just moving files, but improving them and giving the field a better experience on the other side.
Audit existing Highspot content: assess quality, accuracy, and usage data to decide what gets migrated, updated, archived, or retired
Restructure and improve content as it moves into Confluence — tighter copy, cleaner information hierarchy, better discoverability
Build and maintain Confluence spaces and pages that GTM teams actually navigate (not a graveyard of outdated docs)
Track content performance post-migration and flag gaps or stale material proactively
Establish and maintain tagging and taxonomy conventions that make search and surfacing reliable
Aircall Learning Lab — Expansion & Adoption
The Aircall Learning Lab is the Customer and Partner Academy — the place where customers get onboarded, upskilled, and certified on Aircall products. You'll help grow it and drive engagement with it.
Design and build new learning paths and course content for customers and partners, focused on Aircall core product, AI features, and integrations
Develop certification programmes that give customers and partners a meaningful credential and an incentive to engage
Create session outlines, facilitator guides, and resource packs for live and async learning formats
Track learner engagement, completion rates, and certification uptake — and use that data to improve content and structure
Collaborate with CS and Partner teams to understand where customers get stuck and build content that addresses those gaps
Support scaled engagement campaigns that drive customers into learning paths at key moments in the lifecycle (onboarding, feature launch, QBR prep)
Driving Customer Adoption Through Scaled Engagement
Enablement doesn't stop at the internal field team. You'll help design the content and programmes that get customers using Aircall more deeply — especially around AI features and new releases.
Produce customer-facing enablement content tied to product releases: feature guides, use-case walkthroughs, adoption playbooks
Work with CS and PMM to turn launch communications into structured learning moments — not just release notes
Help design and populate customer-facing resources that CS teams can use to drive adoption conversations at scale
Support road show and customer event preparation with content that lands the product story clearly and concisely
GTM Product Knowledge Management
A GTM org is only as effective as its product knowledge is current. You'll be a key part of keeping the internal knowledge base accurate, accessible, and actually used.
Maintain and improve the GTM Knowledge Base structure, navigation, and search experience in Confluence
Partner with Product and PMM to translate new releases into crisp, field-ready content — FAQs, battlecards, one-pagers, talk tracks
Own a content lifecycle process: identify stale content, flag gaps, coordinate updates with SMEs, and publish on time
Support the GTM KB redesign initiative, contributing to information architecture and design system implementation
Serve as the connective tissue between Product launches and field readiness — so no AE is caught off guard by a feature they've never heard of
Months 1–2: Learn the System
Get onboarded onto the existing AI OS instance and shadow core workflows (/scope, /think, /roadmap, /eow)
Document what works, what's confusing, and what breaks — from a genuinely fresh perspective
Start using Claude Code to accelerate your own enablement tasks: content drafting, KB audits, learning path outlines
Months 2–4: Operate and Extend
Build your own skills for recurring enablement tasks (e.g. "generate a one-pager from a product brief," "audit a KB article against the style guide," "draft a learning path outline from CS call notes")
Write context documents that feed the system's operational memory
Test skill portability — can a workflow you build be used by a teammate with minimal modification?
Begin documenting what a team-wide AI OS looks like vs. a single-operator one
Months 4–6: Design for Scale
Tackle the hard multi-user problems: skill governance, shared vs. personal context, onboarding playbooks, permission models
Define the measurement framework: how do you prove this produces better enablement outcomes, not just faster ones?
Produce the primary deliverable: GTM Enablement AI OS Team Deployment Guide, tested with at least one other team member
Draft the cross-departmental scaling proposal if successful (what changes going from 6 people to 60?)
Required
Strong writing and content design instincts. You take complex information and make it clear, scannable, and useful for a busy field audience. Documentation, tutorials, course content, structured blogs — all counts.
Currently pursuing a degree in Computer Science, Data Science, Information Systems, Web Development, Digital Communications, or a related field blending technical and communication skills.
Comfortable in a terminal. You don't need to be a senior dev, but you shouldn't be afraid of the command line.
Basic familiarity with git and version control. Branching, committing, PRs — you'll work with markdown files in repos.
Strong written English. The team operates in English; French is a plus for Paris office life.
Genuine curiosity about AI as a productivity tool, not just a novelty — you should have opinions about how LLMs should and shouldn't be used.
Structured thinking. You can break an ambiguous problem into steps and document your reasoning.
Strongly Preferred
Experience creating instructional or educational content — training materials, e-learning modules, how-to guides, technical documentation
Eye for information design — you notice when a document is hard to scan, when a slide buries the point, when a help article doesn't answer the question
Familiarity with Highspot, Confluence, Notion, or similar content management or knowledge management platforms
Experience with markdown as a working format for real documentation and knowledge management (not just README files)
Exposure to AI tools (Claude, ChatGPT, Copilot) used seriously for work, not just trivia
Basic understanding of APIs and integrations — "Claude talks to Slack via an API" should make intuitive sense
Interest in enablement, education design, or knowledge management — the AI OS is a means; better GTM outcomes are the end
Any experience with SaaS, B2B, or tech companies, even as a user or in a previous internship
Would be a plus
Familiarity with LMS platforms or learning experience design (xAPI, SCORM, or equivalent)
Google Apps Script, Confluence administration, or Jira configuration experience
YAML familiarity and prompt engineering concepts
Data analysis skills (Python, SQL, or advanced spreadsheet work) — for measuring content performance or AI OS impact
Video editing or multimedia content creation experience
By Month 3
✓ 2+ enablement assets shipped and actively used by the field
✓ Highspot content audit complete — migration plan in motion
✓ At least one new Learning Lab module live and tracking engagement
✓ Go-to person for at least one content domain
✓ Independently using the AI OS for your enablement work
✓ 3+ original skills built and usable by teammates
✓Highspot-to-Confluence migration complete — content restructured, not just moved
By Month 6
✓ Learning Lab expanded with
measurable uptick in customer engagement and certifications
✓ GTM KB is current, well-structured, and actively used by field teams
✓ Customer adoption content in place for at least 2 major product areas
✓ AI OS Team Deployment Guide exists and has been tested
✓ Before/after impact documented on 2+ enablement workflows
Enablement craft. How to design content and programmes that actually change field and customer behaviour — not just materials that tick a box.
Content ecosystem management. How to run a Highspot-to-Confluence migration without losing institutional knowledge or momentum.
Learning programme design. How to build, launch, and iterate on a Customer and Partner Academy that drives measurable product adoption.
Knowledge management at scale. Information architecture, content lifecycle, multi-audience content strategy.
AI agent system design. How to deploy and govern AI workflows for real business use cases — knowledge that barely exists in the market right now.
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