Thank you to Adweek for helping BIC kick off year two of our EZ Reach lighter partnership with the iconic duo, Snoop Dogg and Martha Stewart. Read more about the partnership and watch the latest spot here:
As consumer attitudes shift towards valuing personal expression, individuality, and creativity, BIC is expanding its focus on human expression through the acquisition of Inkbox. The direct-to-consumer, semi-permanent tattoo brand empowers customers with the ultimate tools for self-expression. With the temporary tattoo market expected to reach $1.5 billion in value by 2031, the acquisition of #Inkbox elevates #BIC to a leadership position in the fast-growing skin creative industry. Acquiring Inkbox will broaden BIC’s human expression portfolio, which includes temporary tattoo markers, BodyMark by BIC, by empowering individuals to be their continually evolving, fluid selves. Additionally, Inkbox’s digital expertise will further strengthen BIC’s direct-to-consumer, e-commerce capabilities. Brothers Tyler and Braden Handley founded Inkbox six years ago and have since grown it into a multi-million-dollar business with over 150 globally based employees. Welcome to #TeamBIC!
At #BIC, diversity, equity and inclusion are woven into the fabric of our culture, and we are committed to creating an accessible workplace free from barriers. So, in honor of International Day of People with Disabilities (IDPWD), we’re sharing some tips for building an inclusive environment. 1) Lead with empathy and transparency to promote an environment where everyone can be their best, most authentic selves. 2) Encourage collaboration and value open participation from individuals with different ideas and perspectives. 3) Create a sense of belonging by offering the work conditions necessary for each team member to unlock their full potential. 4) Blend people with different backgrounds and experiences to help make more informed decisions and better serve customers and consumers. We believe that we are better together, and it is in that spirit that we thank each unique member of #TeamBIC for your contributions to our success! #IDPWD
Last week, female members of #TeamBIC in France had the opportunity to meet the incredible participants of the empowerment program by Rêv'Elles, a partner NGO of the #BICCorporateFoundation. It was inspiring listening to the young girls talk about their values and ambitions for the future and how the program supported by the #BIC Corporate Foundation has changed their views on life for the better. Thank you to Rev’Elles and all the participants for the wonderful experience!
To celebrate #GlobalEducationWeek, #BIC is honoring 10 exceptional educators around the world with #BICCristalPenAwards. BIC launched the awards program in 2020 to recognize educators who exemplify BIC values by bringing joy to the hearts of children every day, inspiring and preparing the next generation to thrive. BIC is a proud supporter of educational programs and is committed to improving the learning conditions of 250 million children globally by 2025 as part of the company’s #WritingTheFutureTogether program. As of 2020, BIC has already cumulatively helped 118 million children as part of its goal. “Education is a passion of mine and part of BIC’s DNA. The Cristal Pen Awards are a great opportunity for our team members to celebrate educators in their communities around the world,” says Gonzalve Bich, CEO of BIC. “From Sri Lanka to Argentina, this year’s winners exemplify our BIC values and I want to personally thank them and all nominees for sharing our vision to write the future, together through supporting education around the world.”
#BIC has joined forces with French contemporary artist, #RichardOrlinski, and luxury French jewelry house, Maison Tournaire, to create a special edition collection of BIC® 4-Color pens! The 4-Color pen has been an iconic writing instrument since its creation in 1970 and is a symbol of how BIC products delight and simplify consumers’ daily lives. This collaboration perfectly blends the beloved design of the classic pen with the artistic know-how of Richard Orlinski and luxury craftsmanship of the prestigious #Tournaire jewelry house. The special edition pens offer an elevated writing experience thanks to jewelry-inspired facets created using precious metals and stones. This unexpected partnership combines three worlds, the popular, the artistic and the exceptional, with one common goal of bringing art into our daily lives. #BICPens
#BIC is thrilled to share our first ever investor insights podcast! This initial episode highlights the results of the 2021 #backtoschool season in our Northern Hemisphere key countries, which plays an integral role in shaping the performance of BIC’s core #stationery and Human Expression Division each year. Listen to the full episode to learn more about it.
With the #BIC Corporate Foundation’s focus shift towards creativity, we have connected with Enactus UK students to discuss how creativity is involved in every aspect of what we do! As part of the session, we hosted a Q&A with our business leaders to demonstrate the power of creativity in the professional world, to inspire and support the Enactus students’ personal & professional development. During the session we also launched the BIC Corporate Foundation partner competition for Enactus UK students to receive mentoring and grant funding to develop projects which harness the power of creativity to benefit their local communities. Thanks to the members of #TeamBIC who made this event possible! #education #BICfoundation
It was wonderful to be a part of the Middle East edition of the Break the Ceiling Touch the Sky® event hosted by House of Rose in Dubai this week. The focus of the event was on successful leadership strategies for growth, #Diversity & Inclusion initiatives at companies in the Middle East, and the leaders who are championing these changes. Thank you to the members of #TeamBIC who participated in the event and served as panelists, and to House of Rose for continuing to create opportunities to discuss gender equality in the workplace.
#BIC and its team members are part of the global effort to improve learning conditions for students worldwide, which is why BIC Italy has once again partnered with Terre des Hommes Italia. The non-profit organization aims to protect students from violence and abuse and promotes their right to a healthy, quality education. This year, as a part of our ongoing partnership, BIC has contributed to the #IoGiocoAllaPari initiative, a training course focused on gender equality for both young girls and boys in Italian secondary schools. The goal of the project is to teach students their rights, how to gain certain skills, ways to increase self-esteem, and entrepreneurship. To promote awareness of the initiative, BIC is asking students to share their stories and experiences on the topic of gender equality for the chance to be selected for an exclusive seminar.
