Today, we announced our new Horizon Strategy aimed at driving growth and creating increased value by building on our core strengths. BIC is positioned for long-term success by building on our sustainability commitments, continuing to deliver for today’s consumer and reimaging our essential, everyday products for the future. https://fal.cn/3bt2O
To continue expanding our consumer-centric product offerings and accelerate sustainable innovation, we are partnering with Plug and Play Tech Center, the largest global innovation platform for startups and corporations. With this new relationship, BIC will connect faster with the right partners and startups, speeding up our research and development process to introduce new, meaningful solutions for our consumers. This is a big step in our R&D journey...and we're ready to play!
Are we a new Netflix star? Hardly. But we're proud that the BIC Corporate Foundation has a credit in the new Netflix documentary "On Est Ensemble" for its support of Rede Nami, a nonprofit in Brazil dedicated to combating violence against women and empowering women through education. Learn more about Rede Nami in the article below, and watch "On Est Ensemble," streaming now on Netflix.
So many of us have revisited old hobbies or picked up new ones while staying home during #COVID19 lockdown. French BIC fan Maxime Thomas started collecting our pens and now owns more than 600 4-Color pens. Read more about one of our newest BIC mega-fans in Le Républicain Lorrain, then join us in thanking Maxime for his love of #BIC!
As BIC Services Sofia continues to staff these beautiful new offices, Chief Administrative Officer Charles Morgan spoke about how this new location fits into our global strategy. During the interview, Charles shared his insights on how BIC Services Sofia helps us meet consumer needs by streamlining our operations in Europe, our plans for the newest branch of #TeamBIC and more.
We're proud to share that with the #BICCorporateFoundation's support, Girls With Impact will be able to offer remote entrepreneurship education to 2,000 low- to moderate-income girls in the United States. One of the BIC Corporate Foundation's three main pillars is to support projects that give women and girls around the world greater access to education. Thanks to Girls with Impact, 85% of their graduates feel confident as leaders and 93% feel more prepared for college. Now, with remote workshops that continue to help students during the COVID-19 pandemic, this organization is leading the way in leveraging online education to inspire the next generation of business leaders and entrepreneurs. Girls with Impact, thank you for your partnership! We look forward to all the success your students will achieve.
#ICYMI: We are pleased to renew our commitment to the MEDEF French Climate Pledge. BIC was one of the original signatories when the Pledge was created in 2017. Now, we're excited to reaffirm our intent to contribute to the fight against climate change with 100 leading French businesses. Together, we will define approaches and develop solutions, products and services that significantly reduce greenhouse gas emissions.
At BIC, quality is a well-practiced habit. Every day, team members in our plants work collaboratively to produce the high-quality products BIC is known for. Thank you to all of our manufacturing personnel for your continued excellence! Because of your hard work and dedication, consumers worldwide continue trusting BIC products to celebrate life’s moments and express themselves however they wish.
Today, the new BIC EZ Reach Lighter - the ultimate lighter for all occasions - launches in the United States. Designed with an extended wand for lighting hard-to-reach places while helping to keep your fingers away from the flame, it's perfect for lighting candles, grilling and everything in between!
We're delighted to partner with Tia Mowry to introduce the BIC Kids? Coloring line in the United States. Read her recent interview in Woman's Day magazine to learn some of Tia's favorite back-to-school memories, her ideas about the school year ahead and why Woman's Day is calling BIC Kids? products "must haves" for your student!