Are you a versatile B2B marketer who thrives on building impactful regional programs, engaging target accounts, and driving measurable pipeline growth? Do you combine creativity with a strong results orientation, using data, digital channels, and modern marketing techniques to reach and influence the right audiences? Are you comfortable managing multiple campaign levers—from events and webinars to nurture programs, ABM initiatives, and performance tracking?

If so, Manhattan Associates would like to hear from you.

Manhattan Associates’ EMEA Marketing team is looking for an experienced Senior Marketing Manager, Southern Europe to help drive demand generation, account engagement, and market awareness across the region. This role will be responsible for executing integrated marketing programs that support pipeline creation and revenue growth in France, Italy, and Spain.

Working closely with the EMEA Field Marketing Director, regional sales teams, and the wider EMEA marketing organization, this individual will deliver industry- and business-led marketing programs that generate engagement, accelerate buying journeys, and contribute to early-stage sales opportunities across Manhattan’s priority industry verticals.

Principal duty and area of responsibilities:

• Partner with the EMEA Field Marketing Director and the broader field marketing team across the region to execute integrated demand generation programs for France, Italy, and Spain.
• Plan and deliver multi-channel campaigns including email nurtures, drip programs, digital advertising, social media, web content, PR, telemarketing, events (from tradeshows, conferences, seminars to VIP events and webinars ), and account-based marketing (ABM) initiatives.
• Support target account engagement by aligning campaign activity with regional sales priorities, key buying groups, and priority accounts.
• Use data, audience insights, and AI-enabled marketing tools to improve segmentation, personalization, campaign targeting, and performance optimization.
• Monitor campaign performance closely and recommend adjustments to improve engagement, conversion, pipeline contribution, and ROI.
• Analyse, measure, and report on the effectiveness of marketing programs, including their impact on pipeline creation, sales cycle progression, and marketing attribution.
• Manage lead flow, account and contact data, and audience segmentation to improve targeting accuracy and campaign effectiveness.
• Build a strong understanding of Manhattan’s products, solutions, competitive positioning, and target markets to strengthen campaign messaging and relevance.
• Recommend and present fresh ideas for positioning Manhattan’s solutions in ways that resonate with target audiences and support regional growth objectives.
• Translate, write and adapt email copy, digital content, and campaign messaging that clearly differentiates Manhattan’s value proposition for specific industries, personas, and accounts.
• Manage the purchase requisition process and track spend carefully to ensure alignment with budget and forecast.

Minimum knowledge, skills & abilities:

• Master’s degree in Marketing, Communication or other marketing related fields.
• Previous experience in B2B marketing role ideally in demand generation, field marketing, or regional marketing.
• Strong understanding of modern B2B marketing approaches, including campaign orchestration, lead management, ABM strategies, audience segmentation, and performance measurement.
• Interest in or experience with AI-enabled marketing tools for campaign optimization, audience analysis, or content personalization.
• Results-oriented mindset with the ability to track outcomes, derive actionable insights from data, and quantify business impact.
• Strategic thinker with a strong business orientation and the ability to translate plans into execution.
• Excellent written and verbal communication skills, with a collaborative and proactive working style.
• Highly reliable, organized, and self-directed, with a strong sense of ownership and accountability.
• Ability to manage multiple priorities, work to tight deadlines, and operate effectively in a fast-paced environment.
• Confidence working with demanding sales and marketing stakeholders, balancing multiple requests while maintaining focus and quality.
• Experience with Salesforce and marketing automation platforms such as Marketo, Demandbase, Pathfactory ...
• Strong knowledge of Microsoft Office tools, including Word, PowerPoint, Excel, and Teams.
• Native-level French and fluent English are required.
• Affinity with Italian and Spanish markets and languages is highly desirable (one and/or the other).
• Experience marketing enterprise cloud-based software, supply chain, retail, or B2B technology solutions would be a plus.